Daria Petrilli

Daria Petrilli is an internationally renowned pop-surrealist artist and illustrator, born in Rome in 1970, with a degree from La Sapienza University in Communication and Design and a diploma from the London College of Communication in Experimental Illustration. Her works — digital collage, photography, illustration and painting fused into surrealist compositions featuring ethereal feminine figures and animals — are sold on prestigious platforms including LUMAS, 1stDibs, Artemest, and Pamono. She needed a portfolio website that could simultaneously serve as a professional digital archive for galleries, curators, and collectors, and as an immersive experience capable of conveying the poetic vision of her art. The main challenge was balancing the documentary function — national and international exhibitions, editorial publications, collaborations with brands like Shiseido, the Premio Accademia Pictor award in Turin — with an emotionally engaging navigation experience. Additionally, it was essential to implement an effective SEO strategy to make the site easily discoverable by art collectors, galleries, and media searching for pop-surrealist artists and illustrators in Italy and internationally.

UreTech designed and built a portfolio website on Wix conceived as a digital museum experience, with dark backgrounds that enhance the luminosity and detail of Daria Petrilli's artworks. The site architecture was organized by artistic series, exhibitions, publications, and collaborations, enabling both linear narrative exploration and direct access to specific sections for curators and gallerists with precise needs. Special attention was devoted to the presentation of the Major Arcana Tarot series and international editorial collaborations, with layouts that respect the original proportions and visual impact of each composition. The SEO consulting included metadata optimization, content structuring with keywords related to pop-surrealist art, contemporary illustration, and the art market in Rome, as well as technical configuration to improve indexing on Google Images. UreTech also managed the integration of links to sales platforms such as LUMAS and 1stDibs, creating a coherent digital ecosystem connecting the artistic portfolio to commercial channels.