Nutritionist Marco Mascellani

Marco Mascellani is a biologist-nutritionist who graduated in Food Science and Human Nutrition from the University of Turin and practices at his office in Saluzzo (province of Cuneo) as well as in Turin. His existing website did not adequately reflect his scientific background and professionalism, featuring an outdated graphic design inconsistent with the level of expertise he offers. Most critically, the site was virtually invisible on search engines: anyone looking for a nutritionist in Saluzzo, a biologist-nutritionist in Cuneo, or a nutrition professional in Piedmont simply could not find it among search results. In a field where the first digital impression determines a patient's choice, a radical intervention on both visual identity and organic visibility was needed to capture local searches and position Marco Mascellani as an authoritative reference in the area.

UreTech carried out a complete graphic redesign of the Wix website, redefining its visual identity to immediately convey scientific competence and a personalized approach to nutrition. The new design highlights academic credentials, specializations, and the nutritional programs offered — from clinical nutrition to sports support, weight management to customized meal plans. In parallel, a comprehensive SEO strategy was implemented: on-page optimization with geo-targeted keywords (nutritionist Saluzzo, biologist-nutritionist Cuneo, nutrition Turin Piedmont), content structuring for search engines, and an ADV SEO campaign to accelerate rankings on high-intent queries across the Saluzzo, Cuneo, and Turin area. Every page was rethought to answer potential patients' questions and guide them toward booking their first consultation.