Reluc

Reluc, a business run by Architect Francesco Antoniazza specializing in vintage and reclaimed furniture in Fino Mornasco (CO), already had a Wix website — IlBelloDellaCasaDiUnaVolta.it — but its organic visibility was virtually non-existent. Searches for "vintage furniture Como," "reclaimed furnishings Lombardy," and "period furniture Como province" returned results dominated by generalist marketplaces and competitors with a more structured digital presence. The vintage and reclaimed furniture market in Lombardy is experiencing strong growth, but without a strategic SEO approach the website remained invisible to the very audience actively searching for these products in the area. The challenge was to bring Reluc to the top positions in local SERPs, reaching qualified users interested in period furniture, unique pieces, and reclaimed furnishings in the Como province and across the Lombardy region.

UreTech developed a comprehensive SEO strategy paired with targeted ADV SEO campaigns for Reluc. The work began with an in-depth audit of the existing website, identifying technical issues — URL structure, missing meta tags, loading times — and untapped content opportunities. A geo-localized keyword architecture was built around thematic clusters: vintage furniture Como, reclaimed furnishings Lombardy, period accessories Brianza, retro decor Como province. Every page was optimized with title tags, meta descriptions, and headings structured according to on-page SEO best practices. In parallel, ADV SEO campaigns amplified visibility on high commercial-intent queries, positioning Reluc in front of users ready to purchase or visit the showroom. Continuous performance monitoring allowed the strategy to be refined based on real traffic and conversion data.