San Giorgio a Lapi

San Giorgio a Lapi is a family-owned 24-hectare wine estate in the province of Siena, located at the convergence of the Chianti Classico and Colli Senesi appellations – two of the most prestigious wine regions in Tuscany and Italy. The winery produces a diverse range of Tuscan wines – Chianti red, whites, sulfite-free wines, passito dessert wines from dried grapes, and extra virgin olive oil – but lacked a structured digital presence for direct-to-consumer sales, relying exclusively on traditional distribution and cellar-door sales. Beyond the online shop, the estate needed a platform capable of telling the family's multigenerational story and promoting a truly unique wine tourism offering: “Wild Wine,” a free camping experience on the estate designed for campervan and van travelers wanting to experience the authentic Tuscan countryside, and “Lapi&Horse,” horseback riding excursions through vineyards and olive groves with wine tasting. The challenge was to build a complete digital ecosystem combining online sales, territorial storytelling, experience promotion, and bilingual Italian-English communication to reach international tourists interested in wine tourism in Tuscany, Chianti Classico, and authentic experiences in the Sienese countryside.

UreTech designed and developed a comprehensive platform on WordPress with Elementor and WooCommerce, structured to simultaneously serve three objectives: direct sales, wine tourism promotion, and estate storytelling. The online shop is organized by product category – Chianti, whites, sulfite-free wines, passito, extra virgin olive oil – with detailed product pages including tasting notes, food pairings, terroir characteristics, and winemaking information. The Experience section presents the estate's wine tourism activities in an immersive way: guided tastings with cellar visits, vineyard and olive grove tours, the “Wild Wine” program for campervan stays immersed in the Tuscan countryside with breakfast and tasting included, and “Lapi&Horse” equestrian excursions through the vine rows with a sunset aperitivo. The design is minimalist and elegant, with natural tones evoking the Tuscan earth and full-width imagery of the Sienese hillside landscape. The site is fully bilingual Italian-English with clean navigation and Ajax-powered search for the catalog. UreTech also provides managed hosting on WordPress-optimized servers, an ongoing SEO optimization service for ranking on geo-targeted searches related to Tuscan wine, Chianti wine tourism, and agritourism experiences in Siena, and an ongoing management and maintenance plan on a subscription basis that includes security updates, regular backups, uptime monitoring, WooCommerce catalog management, and technical support for the estate's content publishing and order management.