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Cloo Haus

UreTech delivered a complete rebranding, website development, and SEO optimization for Cloo Haus, a contemporary decorative lamp manufacturer based in Zhongshan, Guangdong, China. The project transformed the brand's visual identity and created a professional digital platform on Wix to support global exports of wall, ceiling, table, floor, and pendant lamps to North America, South America, Europe, and Asia.

Client Cloo Haus
Industry Lighting & Design
Year 2024
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Wix Showcase/Business website
01 The Challenge
Cloo Haus, a contemporary decorative lighting manufacturer based in the Zhongshan manufacturing district of Guangdong, needed a complete rebranding and professional digital presence to establish itself in the highly competitive global lighting design market. Their product range included wall, ceiling, table, floor, and pendant lamps, all featuring contemporary designs that demanded visual communication on par with the quality of the products themselves. The company was already exporting to North America, South America, Europe, and Asia, but the brand image was fragmented and the old website failed to reflect the premium positioning of the products, undermining commercial credibility with international buyers and distributors. The core challenge was building a cohesive and recognizable brand identity from the ground up, one capable of speaking with authority to culturally diverse markets, from European design retailers to North American contract and residential lighting importers. It was also essential to structure the digital catalog in an intuitive and professional manner, enabling potential B2B clients to browse collections by type and style with ease. All of this needed to be supported by an international SEO strategy designed to capture qualified searches across the primary export markets on four continents.
02 The Solution
UreTech delivered an integrated intervention encompassing every aspect of Cloo Haus's visual communication and digital presence, beginning with a total rebrand that included a new logo, contemporary color palette, and comprehensive brand guidelines to ensure consistency across every touchpoint. The website was developed on the Wix platform, leveraging its flexibility and rapid deployment capabilities to create an elegant and immersive browsing experience, with dedicated sections and layouts for each of the five product categories: wall, ceiling, table, floor, and pendant lamps. Each collection was presented with professional high-resolution photography and curated lifestyle settings to communicate the aesthetic impact of the lamps in real-world residential and commercial interior design contexts. The site's information architecture was specifically designed to guide international B2B buyers through a logical journey, from discovering the brand and its design philosophy to requesting catalogs, price lists, and custom quotes. On the SEO front, thorough technical and content optimization was implemented targeting international visibility, with structured meta tags, semantic URLs, copy optimized for relevant keywords in target markets, and a page structure engineered for multilingual organic positioning. The coordinated visual identity developed during the rebranding was extended across all digital and communication materials, ensuring a uniform and instantly recognizable brand image from Europe to Asia.
03

The Results

The complete rebranding radically transformed the perception of Cloo Haus, elevating it from a straightforward OEM manufacturer to a contemporary design brand with a distinctive, recognizable, and memorable visual identity in the competitive international decorative lighting landscape. The new website at cloohaus.com provided distributors and buyers worldwide with a professional and authoritative tool to explore collections, with a smooth and refined browsing experience that reflects the design quality and attention to detail characterizing every lamp in the catalog. SEO optimization significantly improved the brand's organic visibility for searches related to contemporary design lamps, decorative indoor lighting, and lighting manufacturers, capturing qualified traffic from key export markets across North America, Europe, South America, and Asia. The visual consistency achieved across all digital touchpoints strengthened brand credibility in commercial negotiations with international distributors and furniture chains, facilitating the opening of new sales channels. The category-structured online catalog with professional photography and lifestyle settings streamlined the product selection process for B2B clients, reducing negotiation timelines and improving the quality and relevance of incoming commercial inquiries. The project laid a solid foundation for Cloo Haus's commercial expansion into new markets and segments, with a scalable digital platform and a brand identity ready to compete in the premium lighting design segment on a global scale.

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