SCROLL
← Portfolio

Crudelia Art Magazine

Crudelia Art Magazine is a digital editorial platform developed by UreTech on WordPress for a magazine dedicated to contemporary art based in Pergola, in the Marche region. The project includes an editorial blog for articles on exhibitions, events, galleries and artists, a WooCommerce shop for selling the print magazine, managed hosting and an ongoing maintenance plan on a subscription basis.

Client Crudelia Art Magazine
Industry Art & Culture
Year 2024
Wordpress E commerce
Crudelia Art Magazine is an independent contemporary art magazine based in Pergola, in the Marche region, that needed a complete digital platform to complement its print edition. The project required three integrated components: an online magazine with an editorial blog to publish articles on exhibitions, cultural events, art galleries and profiles of contemporary artists; an e-commerce shop to sell the print magazine directly to readers without intermediaries; and a reliable technical infrastructure with managed hosting and ongoing maintenance, as the editorial team does not have in-house technical expertise. The challenge was to create an immersive reading experience that showcased visual content – photographs of artworks, exhibitions, exhibition spaces – while maintaining high performance and a solid SEO structure to rank for searches related to contemporary art in the Marche region and across Italy.
UreTech developed the platform on WordPress with Elementor, configuring a structured editorial architecture organized by thematic categories: current and past exhibitions, cultural events, artist interviews, gallery reviews and in-depth features on the contemporary art world. The design follows a visual-first approach with layouts that put artwork images and exhibition spaces at the center, refined editorial typography and intuitive content navigation. WooCommerce was integrated for selling the print magazine, with order management, online payment and shipping. UreTech also provides managed hosting on WordPress-optimized servers and an ongoing maintenance plan on a subscription basis that includes security updates, regular backups, uptime monitoring and technical support for the editorial team's content publishing.
03

The Results

The platform has enabled Crudelia Art Magazine to build a comprehensive digital archive of exhibitions, events and contemporary art figures, complementing the print edition with a direct sales channel via WooCommerce. The editorial team independently publishes articles and editorial content thanks to WordPress's intuitive interface, while the ongoing maintenance plan ensures stability, security and constant updates without the need for in-house technical intervention. The site's SEO structure positions the magazine for geo-targeted searches related to contemporary art in the Marche region and nationwide, driving qualified organic traffic to articles and the shop.