Farmacia Internazionale

Farmacia Internazionale Costarainera S.A.S., led by Dott. E. Tacchino and located at Via Aurelia 2/C in Costarainera, is a trusted healthcare point of reference on the Western Ligurian Riviera — a territory characterised by significant seasonal tourist traffic in addition to its established local clientele across the province of Imperia. The pharmacy needed both a professional informational website and a dedicated e-commerce platform to sell pharmaceutical, parapharmaceutical, and health products beyond traditional opening hours and its immediate geographic area. The target audience was twofold: residents of the Imperia district and tourists visiting the Ligurian coast throughout the year. The primary challenge was building a trustworthy health-focused e-commerce with clear product categorisation, regulatory compliance, and a secure, intuitive purchasing experience. In parallel, it was essential to develop an SEO strategy capable of ranking the pharmacy for both local searches — such as 'pharmacy Costarainera', 'pharmacy open Imperia', 'parapharmacy Ligurian Riviera' — and product-specific commercial queries. Everything needed to integrate seamlessly with essential practical information: opening hours, available services, phone contact (+39 0183 92998), and directions to reach the physical location.

UreTech designed and developed the complete website on the Wix platform, building a dedicated e-commerce section with a product catalogue organised by category — over-the-counter medicines, supplements, cosmetics, hygiene, and personal care — featuring detailed product pages and a streamlined checkout process. The informational section was crafted to convey professionalism and reliability: pharmacy and team presentation, available services (consultations, blood pressure monitoring, compounding preparations), opening hours, and an interactive map with directions from across the Imperia province. A comprehensive SEO strategy and Advanced SEO plan were implemented, focused on local positioning along the Western Ligurian Riviera, with geo-targeted keyword optimisation, LocalBusiness structured data markup, and product page optimisation for commercial search queries. Special attention was devoted to mobile optimisation, given that a large share of tourists search for pharmacies and health products directly from their smartphones while in the area. The responsive design ensures a seamless experience across all devices, with optimised loading times and clear call-to-action elements for direct phone contact and navigation to the Costarainera premises.