Fresco Sapore

Fresco Sapore is a brand specializing in the production and sale of artisanal pesto, a niche product that requires digital communication capable of conveying freshness, ingredient quality, and authenticity of preparation. Selling artisanal pesto online presents specific challenges that go beyond typical food e-commerce: the customer cannot taste the product before purchasing and must rely on visual presentation and descriptions to perceive the difference between industrial pesto and one made with carefully selected ingredients and traditional methods. The brand had neither an e-commerce platform nor its own domain, effectively starting from scratch in building its digital presence. The challenge was to create an online shop that went beyond a simple catalog — a gastronomic discovery experience capable of telling the story behind each pesto variety, from classic Genovese to sun-dried tomato, truffle, or chili pepper variants, and converting visitor curiosity into concrete orders.

UreTech managed the entire digital project for Fresco Sapore, from domain registration and DNS configuration of frescosapore.it to the complete development of the e-commerce on the Wix platform. The catalog was organized by pesto variety, with dedicated product pages presenting each recipe through high-impact food photography, ingredient lists, pairing suggestions with pasta, bruschetta, and traditional Italian dishes, and storage instructions for fresh products. The design was crafted to evoke artisanal craftsmanship and genuineness: warm color palettes, natural textures, and typography reminiscent of handmade production, creating an atmosphere consistent with the brand's premium positioning. The purchase path was streamlined to minimize cart abandonment, featuring quick checkout, flexible payment options, and transparent information on shipping and fresh product storage. UreTech also manages the domain and DNS configurations, ensuring technical continuity and full autonomy for the client.