I’m Italish

i'mitalish is an online Italian language school for foreigners that in 2024 made the decisive leap from a teaching project to a fully structured school, with a team of certified instructors: Giorgia (DITALS certification), Giulia from Florence and Gabriele from Novara (both CEDILS certified). The challenge was to create a digital presence that conveyed professionalism and reliability to an international audience, standing out in the crowded market of online Italian L2 teaching. The website needed to clearly present the educational offering — from the structured "PARLA ITALIANO" 10-module program to interactive courses, live lessons, and cultural immersions — appealing to students of diverse nationalities and language levels. The communication had to balance the warmth of the Italian approach with the academic credibility of the teaching team's certifications, all within a landscape where competition ranges from major platforms like italki and Preply to small independent schools.

UreTech designed and developed a Wix website that positions i'mitalish as an authoritative yet approachable online Italian school, with a design reflecting the brand's energy and authenticity. The site structure was crafted to guide international students from discovery to enrollment, showcasing the "PARLA ITALIANO" program — 10 progressive modules from beginner to advanced — as the flagship pathway, complemented by interactive courses, individual live lessons, and Italian cultural immersion experiences. Each teacher is presented with a dedicated profile highlighting DITALS and CEDILS certifications and specific backgrounds, building trust with students choosing remotely. The SEO strategy was calibrated to capture international searches such as "learn Italian online", "online Italian school", and "Italian lessons for foreigners", with content optimized in both Italian and English. The booking and contact system was streamlined to reduce friction in acquiring students across different time zones.