New Logistic

New Logistic, a company operating in the international shipping and integrated logistics sector, had a Wix website with an outdated graphic appearance that was inconsistent with the level of professionalism of its services. The visual layout failed to effectively communicate the company's reliability and expertise in freight transport by land, sea, and air, undermining brand perception among potential B2B clients. The existing graphics were disorganized, with inconsistent color and typography choices, low-quality images, and a visual structure that did not guide visitors through the service offerings. For a company operating in a sector where trust and seriousness are decisive, the digital image did not adequately reflect the actual value of the service.

UreTech carried out a complete graphic redesign of the New Logistic website, redefining the company's digital visual identity. The restyling involved selecting a new color palette consistent with the transport and logistics industry, choosing professional and readable typography, and incorporating high-quality iconography and imagery that convey solidity and expertise. The visual structure of the pages was reorganized to guide visitors through the main services — international shipping, logistics management, freight transport — with a clear graphic hierarchy that highlights the most important information. Each section was designed to communicate professionalism to the B2B target audience, maintaining a balance between visual impact and informational clarity.