Ofood

Ofood, a company based in Parete in the province of Caserta, had the ambition of selling Campania's gastronomic specialties both to end consumers (B2C) and to food industry professionals such as restaurants, shops, and resellers (B2B). The challenge was twofold: building a food e-commerce capable of serving two radically different customer types — the individual buyer looking for authentic Campanian products online for personal use, and the professional who needs a restricted area with dedicated price lists, wholesale orders, and customized commercial terms. The food e-commerce market in Campania is competitive, and Ofood needed not just a technically solid platform but also a partner capable of managing the entire digital presence: from premium graphics to SEO positioning, from day-to-day administrative management to ongoing technical maintenance.

UreTech designed and developed a complete e-commerce on Wix with a dual-channel B2B and B2C architecture. The B2C side offers a refined shopping experience with premium graphics that showcase preserves, condiments, artisan pasta, and Campanian specialties through professional food photography and detailed product pages. The B2B partner area is a restricted section with dedicated access for wholesalers and resellers, where they can browse catalogs with wholesale pricing, place recurring orders, and manage customized commercial terms. Beyond development, UreTech provides comprehensive ongoing management: an SEO strategy with geo-targeted keywords (food e-commerce Campania, Campanian products online, food B2B Parete), ADV SEO campaigns for accelerated visibility, dedicated administrative management for daily shop operations, and technical maintenance with managed hosting to ensure consistent performance and security.