Scottish Laguna Blu

Scottish Laguna Blu, a breeding facility specializing in Scottish Fold and Scottish Straight cats based in Bologna, was looking for a partner capable of building the brand's entire digital identity from scratch. The feline breeding sector in Emilia-Romagna is particularly competitive: numerous breeders vie for online visibility on keywords such as "Scottish cat breeder Bologna" and "Scottish Fold kittens Emilia-Romagna." The cattery had no professional logo, no coordinated graphic materials, and no website, yet needed to quickly rank in local search results to attract potential adopters in the Bologna area and across the region. The challenge was therefore threefold: craft a recognizable visual identity, develop a website that conveyed professionalism and trustworthiness, and implement an effective SEO strategy for the local feline breeding market.

UreTech tackled the project with an integrated approach, starting from logo design and visual identity creation. The logo was crafted to evoke the elegance of the Scottish breed, with soft lines and a warm, welcoming color palette that became the common thread across all communications. The graphic design work included the full visual system: color palette, typography, photographic style, and templates for branded materials. The Wix showcase website was built around these elements, featuring dedicated sections for the cattery presentation, available litters with professional photo galleries, detailed breed profiles for Scottish Fold and Straight varieties, and an optimized user journey guiding visitors from discovery to adoption inquiry. SEO optimization covered page structure, meta tags, geo-localized content targeting Bologna and Emilia-Romagna, and technical configuration to maximize visibility in local searches related to Scottish cat breeding in the area.