Coaches is the Italian community for football coaches: courses, masterclasses, technical articles, webinars and events. It needed a website that could hold very different kinds of content together and lead a coach from reading an article to signing up for a training programme. UreTech handled the site on Wix with a section-based structure: a blog of drills and guides, a Training area with the Academy programmes, an events calendar, a store and a members' login. Menus and sign-up prompts are designed for visitors who land on a single article. The result is a well-organised reference point for coaches: free content leads to courses and events, and the editorial team publishes on its own.
The result is a well-organised reference point for coaches: free content leads to courses and events, and the editorial team publishes on its own.