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B2B E-COMMERCE

B2B e-commerce for companies selling to trade customers

A portal where your customers see their own price list, reorder in two minutes and find live stock and invoices, because the shop talks to your ERP. We build it on Shopify, Magento, PrestaShop or WooCommerce.

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IN SHORT

B2B e-commerce in short

A B2B e-commerce is an online shop reserved for trade customers: each one logs in and sees the prices, discounts, payment terms and minimum order quantities agreed with you. UreTech designs it starting from your ERP, because that is where price lists, stock and customer records live. An online shop starts at €3,000; a B2B portal connected to an ERP is a dedicated project, priced in writing after a free review.

We are a Shopify Partner and a partner of Magento, PrestaShop and WordPress, so we pick the platform on your trading rules rather than out of habit. On the ERP side we integrate SAP Business One, Microsoft Dynamics 365 Business Central, TeamSystem, Zucchetti and Odoo, where we act as System Integrator.

Where B2B selling gets stuck today

These are the situations sales managers describe to us most often.

Orders by email, WhatsApp and phone

Someone in the office retypes every order into the ERP. One wrong item code and the shipment leaves different from what the customer asked for.

PDF price lists that go stale

The customer orders from a price list that is six months old, the sales rep applies a discount from memory and the invoice does not match the order.

Stock nobody can see

To know whether an item is available the customer has to call. Outside office hours the order goes to the competitor that shows availability online.

A retail shop bent into B2B

A shop built for consumers cannot handle credit limits, 60-day terms, several delivery addresses or several buyers for the same company.

What goes into your B2B portal

Features are switched on according to how you actually sell, not all at once.

Customer-specific pricing

Each customer or customer group sees its own net price, with tiered discounts and targeted promotions. Price lists come from the ERP, not from a file uploaded by hand.

Quick order and reorder

Entry by item code, upload from a CSV file, a list of usual products and one-click reorder of a previous order.

Credit and payment terms

Bank transfer at 30, 60 or 90 days, a credit limit per customer, orders held above the limit and card payment only for those who want it.

ERP connection

Items, stock, prices, customers, orders and documents synced with SAP Business One, Business Central, TeamSystem, Zucchetti, Odoo or your ERP.

A full customer area

Order history, downloadable invoices and delivery notes, shipment status, several users per company with different rights for buyers and approvers.

B2B and B2C on one catalogue

If you also sell to consumers, one catalogue with two storefronts: retail prices for guests, trade terms for resellers.

Which platform for B2B e-commerce

There is no single best B2B platform: it depends on how many customers you have, how complex your price lists are and who will run the shop after launch. This is how we reason in the review.

  • Shopify fits when the catalogue is tidy and you want a shop with no servers to manage. Native B2B features depend on the Shopify plan: in the review we check that your plan covers price lists, payment terms and company catalogues before we propose it. See Shopify development.
  • Magento / Adobe Commerce handles very large catalogues, several warehouses, customer quote requests and company accounts with several buyers. It needs a proper server and a higher maintenance budget.
  • PrestaShop already supports customer groups and specific prices; with a few modules it becomes a solid B2B shop for SMEs at a reasonable running cost.
  • WooCommerce makes sense when the portal must live inside a WordPress site full of technical content, data sheets and documentation. B2B rules are added with carefully chosen plugins or with our own code. See WordPress and WooCommerce websites.

The proposal compares the options with project cost and yearly cost. Often the ERP decides: some systems already have stable connectors for one platform and not for another.

The ERP at the centre: how we connect it

In B2B the shop is the shop window and the ERP is the engine. So we start from a data map: which items go online, who owns the price, how often stock is refreshed, where the invoice is created. Then we choose how to connect the two systems.

  • An existing connector, when your ERP has a reliable one for the chosen platform. It costs less and is updated with the product.
  • A custom API integration, when you need your own rules: for SAP Business One we use the Service Layer or DI API, for Business Central its APIs, for TeamSystem and Zucchetti the integration services of your version or agreed import and export layouts.
  • Odoo, where we act as System Integrator: catalogue, price lists and B2B orders can live in the ERP itself, with the customer portal on top.

We have delivered real integrations with SAP, Business Central, TeamSystem and Zucchetti. We do not publish client names, but in the review we walk you through how we set them up. For the technical detail read e-commerce and ERP integration and system integration.

Technology ecosystem

The ERPs we connect to your B2B shop

Our partnerships cover websites and e-commerce. Around them sits the rest of the business: ERP, servers, backups and artificial intelligence. For each technology we say exactly what we do: we integrate, design, set up and build.

How a B2B e-commerce project runs

Five phases with written deliverables. Your sales reps and two or three trusted customers try the portal before launch.

1

Free review

How you sell today, who orders, which terms you apply, which ERP you use.

2

Data map and proposal

What syncs and how often, the platform we recommend, an itemised price and timeline.

3

Build and integration

Catalogue, pricing rules, customer area, ERP connector in a test environment.

4

Pilot with real customers

End-to-end test orders right through to the document in the ERP. Fixes before opening.

5

Launch and support

Customer invitations, a guide for sales reps, checks on the first orders and maintenance.

B2B e-commerce FAQ

In B2C you sell to anyone at the same price with immediate payment. In B2B the customer registers, gets approved and sees their own terms: price list, discounts, minimum order, 30 or 60-day payment, several users per company. Volumes change too: fewer customers, larger and repeated orders.
A UreTech online shop starts at €3,000. A B2B portal with customer price lists and an ERP connection costs more, because most of the work is the integration: we write the price after a free review, line by line. General price bands are on <a href="/en/services/web-development/ecommerce-cost/">how much an e-commerce costs</a>.
Yes, in many cases. Native B2B features depend on the Shopify plan you subscribe to, so in the review we check that the plan covers company catalogues, price lists and payment terms. If you need very specific rules we look at Magento or PrestaShop.
Yes, with carefully chosen plugins or features we build for price lists, roles and deferred payments. It is a good choice when the portal lives inside a content-rich WordPress site. It needs well-run hosting, which we can manage with our <a href="/en/services/cloud-infrastructure/managed-hosting/">managed hosting</a>.
Yes, we have done it with all four. We use the ERP’s APIs or integration services, or agreed import and export layouts when the installed version offers nothing else. For Odoo we work as System Integrator.
Yes. One catalogue and one stock pool, with public prices for visitors and trade terms for professional customers who log in.
It depends mostly on the ERP integration. Dates are written in the proposal, phase by phase, after we have seen the real data.

A free review of your B2B project

Tell us how you sell today and which ERP you use. We reply within one working day.

  1. Leave your emailEverything else is pre-filled: just tap the areas you care about.
  2. We call you back within one working dayWe book a 30-minute video call, no commitment.
  3. You get a written noteWhat to do, in which order and the likely cost range.

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