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AI AGENT AND CHATBOT PRICING

How much an AI agent or chatbot costs: starting prices and running costs

An AI chatbot on FAQs and documents starts from €2,000, an agent connected to your ERP from €5,000. Here is what each tier includes, what model and server cost each month and what pushes the price up.

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In short

An AI chatbot answering from FAQs and documents costs from €2,000, a WhatsApp Business chatbot on Meta’s API from €3,000, an AI agent connected to your ERP from €5,000 and a project spanning several processes and integrations from €15,000. Running costs for the AI model, server and maintenance come on top and, for a low-volume chatbot, start at a few tens of euros a month.

STARTING PRICES

Indicative 2026 price list

SolutionStarting priceWhat it includes
Website AI chatbot on FAQs and documentsfrom €2,000Knowledge base, AI Act notice, handover to a person by email or chat, log review in the first month
WhatsApp Business chatbot (Meta API)from €3,000As above, plus Meta business verification, number, message templates and a shared inbox for staff
AI agent connected to your ERPfrom €5,000One process (for example orders from email), data extraction, draft entries in the ERP, human review, logging
Multi-process agent or private AI projectfrom €15,000Several integrations, per-user permissions, model on a dedicated or on-premises server, evaluation before release
n8n automation, ChatGPT or Copilot rollout, trainingquoted after the reviewDepends on the number of workflows, users and sessions

Prices exclude VAT and apply as of November 2026. They are starting amounts: the final quote follows the free review, once the process is clear.

Running costs, item by item

After launch an agent or chatbot has three monthly costs. We always list them separately in the quote, so you know what you pay us and what you pay others.

AI model

Cloud models (OpenAI, Anthropic, Google) are pay-per-use, based on how much text is processed. For a chatbot answering a few hundred questions a month the spend stays low; it grows with high volumes, long documents and more powerful models. A private model has no per-use cost, but the dedicated server has a fixed fee.

Server and channels

The assistant, its knowledge base and logs run on a managed server in Europe or on yours. On WhatsApp you add the messages Meta charges for: per message since 1 July 2025, and from 1 October 2026 free-form replies too above 1,000 free per month per number (source: Meta for Developers, WhatsApp Business Platform pricing, checked on 9 November 2026).

Maintenance

Content updates, log reviews, fixes when your ERP or procedures change, security updates. Agreed as a monthly fee or a block of hours.

As a rough guide, for a custom chatbot with real traffic, model and hosting usually run between €200 and €500 a month.

What pushes the price up or down

The questions we ask during the review.

How to tell whether it pays off

The maths is done on the process, not the technology. During the review we measure with you how often the task happens, how long it takes and what an error costs. If an office spends several hours a week retyping orders from email, you can compare that time with a year of the agent, running costs included.

If there is no saving, we say so. It happens more often than you would think: sometimes a simple n8n automation beats an agent, or tidying the documents comes before adding AI. Italian companies may be able to include the spend in the 2026 super-depreciation scheme, which needs checking with their accountant.

What is included and what is not

The starting price covers the process review, building the knowledge base from the documents you provide, channel setup, the AI Act notice, testing with your team and the first month of log review. You get documentation of what the assistant does and which data it uses.

Third-party costs are not included: AI model usage, software licences such as ChatGPT or Copilot, messages Meta charges on WhatsApp and, if you choose on-site AI, the hardware. We list them separately with the price-list source and the date we checked it, so you can compare them or buy them directly.

Writing new content, such as FAQs that do not exist yet, can be left to us or done in-house: in that case we give you a template to follow.

How we get to a quote

With no surprises halfway through.

1

Free review

Thirty minutes to understand process, volumes, systems and data constraints.

2

Two-part quote

Set-up cost and running costs kept apart, with third-party items listed separately.

3

Pilot on one process

Start small: one process, one channel, clear metrics.

4

Check the numbers

After a few weeks we review real times and costs together.

5

Scale up

Only what worked gets extended.

Pricing FAQ

An agent connected to your ERP on a single process starts from €5,000; a project with several processes, integrations or private AI from €15,000. Model, server and maintenance come on top each month.
From €2,000 for a chatbot answering from FAQs and documents, with the AI Act notice and handover to a person. Monthly model and hosting costs for low volumes start at a few tens of euros.
Meta has charged per message since 1 July 2025, with rates by category and country. From 1 October 2026 free-form replies are charged above 1,000 free per month per number. The chatbot project starts from €3,000.
Because two chatbots with the same name can need very different work, depending on systems, documents and volumes. We publish starting prices and quote after the free review.
The quote lists set-up, our fees and third-party costs such as AI model, licences and Meta messages separately. If anything changes during the project, we agree it before going ahead.
For simple questions and little data, often yes: it is quick to set up and cheap. A custom project makes sense when answers depend on your ERP or data must stay in the EU.
Some software falls under Annex V of the Transition 5.0 Plan for investments from 1 January 2026 to 30 September 2028. Whether an AI project qualifies must be checked case by case with your accountant.

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