Your customers already message you on WhatsApp. An AI assistant answers straight away about orders, availability and bookings, reads data from your ERP and hands the chat to a person when needed.
A WhatsApp Business chatbot is an assistant that answers customers on your company WhatsApp number through the WhatsApp Business Platform, Meta’s official API. With AI it understands questions, answers from your documents or ERP and leaves the cases it cannot handle to a person. Since 15 January 2026 Meta has excluded general-purpose AI assistants, but a business can still use AI to serve its own customers, and we design the bot and connect it to your systems.
It happens to almost every company that put its number on the website.
Questions arrive when the office is closed. By Monday the queue is long and some customers have already bought elsewhere.
The WhatsApp Business app runs on a handful of devices. When the person who looks after it is away, chats go unanswered.
Opening hours, order status, prices, availability. Whoever replies copies data out of the ERP, one message at a time.
Extensions and apps that automate regular WhatsApp breach Meta’s terms and put the number at risk of being banned.
Each feature is switched on only if your case needs it.
Price lists, product sheets, FAQs and procedures become the basis of every answer. If the information is missing, it says so and hands over.
Order status, stock, due dates and documents come live from your ERP or online store, with read-only permissions.
Offers free slots from your calendar and confirms the booking, with reminders sent through Meta-approved templates.
When the customer asks, or the question is sensitive, the chat moves to a person in a shared inbox with the full history.
The first message says an automated assistant is replying, as Article 50 of the EU AI Act requires from 2 August 2026.
Unanswered questions, chats handed over and response times: every month we review the logs and update the content.
Meta’s terms for the WhatsApp Business Platform include a section on AI providers: providers and developers of language models, generative AI platforms and general-purpose AI assistants may not use the platform to distribute those services. This is the rule that removed ChatGPT-style assistants from WhatsApp from 15 January 2026 (source: Meta Terms for WhatsApp Business Platform, version updated 23 September 2026, checked on 9 November 2026).
The same section lets a business use an AI provider as its solution provider, and Meta’s pricing page explicitly covers service messages sent by people or by third-party AI. In practice, an assistant that answers about your products, orders and services is business use; an open chatbot that answers anything and competes with ChatGPT is not. That is why our chatbots have a written scope, hand over to a person outside it and never present themselves as general assistants.
The rules change often. Before every launch we reread the terms in force, and if Meta changes them we adapt the bot.
Cost has two parts: what Meta charges for messages and the project itself. Meta’s side follows the WhatsApp Business Platform pricing page (checked on 9 November 2026):
For a business that mostly answers customer questions, the free tier often covers much of the volume. We check the Italian rates on the current price list and put them in the quote. Projects start from €2,000 for a chatbot on FAQs and documents; ERP and calendar integration is quoted after the review. The details are on the AI agent and chatbot cost page.
The free WhatsApp Business app works while one or two people answer and nothing needs connecting. It has quick replies and welcome messages, but no integrations and no AI chatbot.
Off-the-shelf platforms (shared inboxes with a rule-based or AI bot) go live in a few days and charge per agent. They are a sound choice when questions are simple and your data already sits in a CRM the platform supports.
A custom project makes sense when answers depend on data held in your ERP, online store or industry software, or when data must not pass through non-EU services. Then we connect the WhatsApp Business Platform directly, through Meta or a solution provider, and the AI engine runs on managed servers in Europe or on yours. The right answer is often a mix: an off-the-shelf inbox for your staff, custom integration for the data.
From verified number to the first real message.
We go through a sample of real chats with you and decide what the bot handles and what stays with people.
Business verification with Meta, a dedicated or migrated number, profile and message templates for approval.
Knowledge base, read-only link to the ERP, rules for handing over to a person.
The bot first answers on a test number. We adjust until the answers match the ones you would give.
Go-live, log review, new answers wherever customers got stuck.
To dig deeper or choose another channel.
The same assistant on your website, with the AI Act notice.
Starting prices, running costs and what drives them up.
How we connect ERP, CRM and e-commerce.
Workflows triggered by a WhatsApp message.
The full picture of our AI services.
Tell us how many chats you get and what customers ask. We reply within one working day with a proposal.
We will email you within one working day to book the 30 minutes. If it is urgent, message us on WhatsApp.
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