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PLATFORM MIGRATION

Website and e-commerce migration without losing orders or Google

From WooCommerce to Shopify, from PrestaShop or Magento to a lighter platform, from Wix or Joomla to WordPress. We move products, customers and orders, map every URL with 301 redirects and watch rankings in the weeks after the switch.

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IN SHORT

Migration in short

A well-run migration moves your site to a new platform while keeping content, data and rankings: every old address leads through a 301 redirect to the new page that replaces it. UreTech plans it with a free audit, tests it on a copy of the site and goes live at an agreed time, then checks Search Console and orders over the following weeks.

We are partners of WordPress, Shopify, Wix, Magento, PrestaShop and Joomla, so we know both the platform you leave and the one you move to. The quote follows the audit, listing what transfers automatically and what moves by hand.

Partnerships

We migrate between the platforms we partner with

Knowing both platforms involved is what prevents surprises: we know what exports, what does not and where page addresses change.

All partnerships

When a migration goes wrong

This is the damage we see when we are called in after someone else’s switch.

Google traffic collapses

Page addresses change and nobody sets redirects: Google finds thousands of 404s and the site starts from scratch.

Customers locked out

Accounts, order history and newsletter sign-ups left on the old platform, or imported without telling customers.

Incomplete data

Lost variants, images without alt text, vanished reviews, custom fields landing in the wrong place.

Shop down for days

A rushed Friday-night switch, untested payments, orders lost over the weekend.

What transfers and what does not

Before you sign we give you the exact list, platform by platform. In general:

  • These transfer: products with variants and images, categories, pages, blog posts, customers with addresses, newsletter subscribers with their consent, active discount codes.
  • These transfer with limits: past orders, often read-only, and reviews, depending on the app or module used.
  • These usually do not transfer: customer passwords, because each platform encrypts them its own way. Customers get an invitation to set a new one, with wording we prepare with you.
  • These get rebuilt: theme, apps and modules, since they do not move between platforms. It is a chance to drop what you no longer need.

For rankings the decisive part is the redirect map: we export every indexed address and every address with external links, match them to new pages and check them one by one before and after the switch. If you only want a new design on the same platform, see website redesign.

The SEO checklist we use on every migration

Google traffic is almost always lost through details, not through the platform chosen. Before the switch we export from Search Console and the old site every page with visits or impressions, plus those receiving links from other sites. Each address gets a precise destination: the equivalent page, never the home page for convenience.

  • Titles, descriptions and copy of the pages that bring visits stay the same or improve; they are not rewritten blindly.
  • Product, FAQ and organisation structured data rebuilt on the new platform and checked with Google’s tool.
  • Images keep the same alt text, and a new sitemap goes to Search Console on switch day.
  • GA4 and conversion tracking live from the first minute, so we can compare the weeks before and after.

In the following weeks we check 404 errors and pages losing positions every day, and fix any missing redirects. It is the dull part of the job, and the part that protects your revenue.

How we run a migration

The old shop stays live until the new one is ready and tested.

1

Free audit

Platform, data, indexed URLs, integrations and current traffic.

2

Plan and redirect map

What moves and how, the quote and an agreed switch date.

3

New site on staging

Data import, theme, apps and connections on a non-indexed address.

4

Testing

Test orders, payments, emails, redirects checked one by one.

5

Switch and monitoring

Go-live on your quietest day, then Search Console and orders monitored for weeks.

Migration FAQ

Not if the migration is done properly. With a full 301 redirect map, the same content and structured data, Google passes signals to the new pages. Some movement in the first weeks is normal; we track it in Search Console.
It depends on product count, the orders to transfer and the integrations. Dates are in the plan after the audit; the old shop stays live until the switch.
Usually not, because each platform encrypts them differently. Customers receive an invitation to set a new password; we prepare the wording and timing.
It pays off if you want to stop managing hosting, plugins and updates and your selling rules are standard. If the shop lives inside a content-rich site or needs special rules, fixing WooCommerce is often better. We tell you in the audit.
Yes, the link must be rebuilt for the new platform. We integrate SAP Business One, Business Central, TeamSystem, Zucchetti and Odoo: see <a href="/en/services/software-applications/ecommerce-erp-integration/">e-commerce and ERP integration</a>.
Yes. We work on a non-indexed copy and switch at an agreed time, with the old site ready to come back if anything is off.
After the free audit you get a written quote. The main items are data volume, rebuilding the theme and reconnecting integrations. For price bands see <a href="/en/services/web-development/ecommerce-cost/">how much an e-commerce costs</a>.

A free migration audit

Tell us which platform you are on and where you want to go. We reply within one working day.

  1. Leave your emailEverything else is pre-filled: just tap the areas you care about.
  2. We call you back within one working dayWe book a 30-minute video call, no commitment.
  3. You get a written noteWhat to do, in which order and the likely cost range.

All we need is your email

We write the message from the areas you tap. A person on our team replies.

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We will email you within one working day to book the 30 minutes. If it is urgent, message us on WhatsApp.

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Mon–Fri 9:00–12:30 and 14:00–20:00 (CET).

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