Since 28 June 2025 e-commerce services in the EU must be usable by people relying on screen readers, keyboards or zoom. We check your site, fix the code and leave you with a plan to stay compliant.
Italy transposed the European Accessibility Act with Legislative Decree no. 82 of 27 May 2022: since 28 June 2025 websites and apps selling online to consumers must meet the accessibility requirements, except micro-enterprises providing services (fewer than 10 staff and annual turnover or balance sheet total up to €2 million). In Italy AgID supervises services, with fines from €5,000 to €40,000; other EU countries apply the same directive through their own authorities.
UreTech audits your site against WCAG 2.1 level AA, fixes theme, components and content in the code, and prepares the accessibility information for your service. The first check on a sample of pages is free.
Source: art. 1, art. 2, art. 3, art. 21 and art. 24 of Legislative Decree 82/2022 on Normattiva (Italian), accessed 9 November 2026.
The Italian decree defines e-commerce services as services provided at a distance, through websites and apps, at a consumer’s request with a view to concluding a contract (art. 2, letter hh). In practice almost every shop selling to consumers is covered. Three questions to see where you stand:
Even exempt businesses have good reasons to act: a site that works by keyboard and reads well on a screen reader sells to more people, and the same work helps Google and AI assistants understand your pages.
Italian public bodies and large private companies have further duties under Law 4/2004 (the Stanca Law) and the AgID guidelines. If you sell in several EU countries, each one applies the same directive through its own national law and authority: the requirements are aligned, so one audit against WCAG 2.1 AA covers the technical side everywhere.
They usually live in the theme or components, so they repeat across hundreds of pages.
Menus, filters, size pickers and cart buttons that never get focus or lose it halfway through.
Product photos without alt text and icon-only buttons: the screen reader just says “button”.
Light grey on white, unreadable struck-through prices, text that breaks when the page is zoomed.
Fields without labels and error messages shown only in red, without saying which field to fix and how.
We work in the site’s code, where the problems start.
Automated scan of the whole site plus manual checks of key journeys by keyboard, screen reader and zoom: home, category, product, cart, checkout, account.
Heading structure, visible focus, ARIA only where truly needed, contrast, forms and error messages. One fix in a component applies to every page.
Alt text for product images, PDFs and videos, with simple rules for whoever uploads products.
The text describing how your service meets the requirements, to publish on the site. Our own <a href="/en/accessibility/">accessibility statement</a> is an example.
A theme update or a new plugin can break accessibility. With <a href="/en/services/web-development/website-maintenance/">maintenance</a> we repeat the checks at every release.
An hour with whoever updates the site: how to write alt text, headings and links that work for everyone.
No. Widgets that add a button to enlarge text or change colours do not fix the page’s code: if the cart button cannot get keyboard focus, it stays unreachable with the widget switched on. The technical reference is the European standard EN 301 549, which points to WCAG 2.1 level AA criteria: you meet them in the theme, components and content.
The widget can stay if your customers like it, but it does not replace the fixes. In our audit we treat it as an accessory and flag it only when it gets in the way of screen readers.
Be wary of promises of full compliance in a few days too: a live site changes every week, and accessibility needs checking at every major change, just like security.
We measure first, then fix in order of impact.
A sample of pages and the purchase journey, with the main issues.
Issues by WCAG criterion, page and component, with priority and price.
Work on theme, components and content in a staging copy, then live.
Retesting by keyboard, screen reader and zoom on key journeys.
Accessibility information text and checks at every release.
Send us your site address. We reply within one working day with the first issues we find.
We will email you within one working day to book the 30 minutes. If it is urgent, message us on WhatsApp.
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Mon–Fri 9:00–12:30 and 14:00–20:00 (CET).