Product configurators, objects and spaces to rotate, light animations. Built to load fast on a phone and to bring enquiries or orders, not just a visual effect.
3D web development brings three-dimensional models into the browser for visitors to rotate, zoom and change, with nothing to install. The most requested case is the product configurator: customers choose colours, materials, sizes or accessories, see the result straight away and then request a quote or add the chosen version to the cart. We use WebGL with three.js and compressed glTF models, and every scene has a fallback image for older devices.
Our own website uses 3D scenes on several pages, such as the interactive rack on our IT infrastructure and cloud page. The price depends on the number of models, options and integrations: you find it in the quote after the free analysis.
With dozens of colour and finish combinations, no photo shows exactly the one they want.
Requests arrive without sizes or with options that do not go together, and it takes three emails to get it right.
Heavy models that take seconds to appear on a phone or heat up the device, and the visitor leaves.
Nice animations disconnected from cart and enquiries: visitors play for a minute and close the page.
The card below is a small example of light 3D: no external libraries, just CSS and a few lines of JavaScript. Tap or drag it to flip it, on your phone too.
| Type | Examples | What it is for |
|---|---|---|
| Product configurator | furniture, windows and doors, bikes, machinery, technical clothing | choosing variants and receiving complete enquiries |
| Object viewers | products to rotate and zoom, exploded views | showing details that photos hide |
| Spaces and rooms | stands, shops, showrooms, furnished rooms | making size and layout clear |
| Augmented reality | the product seen in your own room through the phone | removing doubts before purchase |
| Light animations | website sections that move as you scroll | giving the site character without weighing it down |
The 3D model can come from your engineering files, such as CAD, or be created from scratch. Either way it must be simplified for the web: a design file is far too heavy for a phone.
The technical choices that decide whether a scene works on a phone.
Compressed glTF, reduced textures and levels of detail: a few megabytes instead of hundreds.
Touch controls, quality adapted to the device, a fallback image if 3D does not start.
The scene starts when it scrolls into view and does not slow down the rest of the page.
The chosen configuration goes into the Shopify or WooCommerce cart, or into a complete quote request.
Colours, finishes and compatibility read from a file or the ERP, so you update the configurator without developers.
Text, prices and variants stay in the HTML: 3D adds to the page, it does not replace it.
A well-built 3D scene does not slow the site down. The model loads after the rest of the page, only when the visitor reaches it, and quality adapts to the device: on a mid-range phone the configurator must respond to touch without stuttering. We measure Core Web Vitals before and after, and if a scene makes the numbers worse we lighten it before publishing.
3D is not always the answer: for a product with few variants a good photo gallery may be enough, and it costs less. We tell you in the analysis. If you also need the store, see Shopify development and WordPress and WooCommerce websites.
Model and options first, then the scene.
Product, variants, available files, website platform and goal.
Possible combinations, incompatibilities, prices or data to collect.
Optimised 3D model and a first scene to try on phone and desktop.
Configurator, link to the cart or quote request, performance measurement.
Go-live, monitoring and new variants when you need them.
Live examples on our own pages.
Tell us the product, its variants and your website platform. We reply within 24 working hours.
We will email you within 24 working hours to book the 30 minutes. If it is urgent, message us on WhatsApp.
Prefer to talk right away?
Mon–Fri 9:00–12:30 and 14:00–20:00 (CET).
Online stores where the configurator brings orders.
Configurators linked to the Shopify cart.
3D scenes on WordPress websites.
Options and prices read from the ERP.
Complex configurators with pricing logic.
A new website with 3D scenes where they help.